Having this said, the team is not rushing into global launch and is currently fully focused on polishing of FTUE, increasing longer term retention percentages and balance the monetisation. This reflects in updated reviews from engaged players with whom we are keeping the conversation going on a daily basis through the Developer Console. Each build has been significantly better than the previous one. Thanks to our beta players, the dev team has been able to continuously improve on the user experience. It is brilliant and essentially critical to the latest build's gameplay experience of R.A.C.E. During Soft Launch over 20.000 players left a written review with critics, comments, recommendations and ideas to improve. was exciting for our players and we’ve communicated a lot with many of them. For us it was and will be an essential part of the process towards launching a mobile game. From the start players have been very positive overall. Honestly a very good experience for all of us involved at SMOKOKO. PG: How have you found the reaction to being in Soft Launch from your community and audience? Speaking about the term Early Access we’re in the process of applying and hopefully entering Google Play Early Access featuring, which in case of being selected for the programme, would help us grow a bigger audience before we’ll globally launch the game in a few months from now. has passed 3 million downloads on the Play Store organically. In November 2020 we’ve opened Google Play Open Beta globally and were able to scale organic installs steadily over time, up to a point where R.A.C.E. In parallel new locations with levels and additional cars were added. By collecting initial player data from these territories, the team’s focus was improving and polishing of the first time user experience, increasing retention, removing bugs, reduce crash and ANR rates, understanding preferred control types and balancing level difficulty. was released in a selection of countries being Canada, Australia, Ukraine, Germany, Indonesia, Turkey and Italy. We have started soft launch in June 2020. How have you found the Soft Launch experience? Subscribe to Pocket Gamer on PG: The journey that a game goes through during game development is ever-changing, with terms like Soft Launch and Early Access regularly thrown around. The company was founded in Rivne, Ukraine in 2010 and we’re 25 people now. SMOKOKO is a development studio and publisher of mobile racing games. Thanks for the opportunity on behalf of our team. PG: First of all, could you introduce yourself and the company you are from? It promises a mixture of high-speed racing and explosive battles. They also spoke about their upcoming title, R.A.C.E, which stands for Rocket Arena Car Extreme. We recently had a chance to chat with Ries Derkman from SMOKOKO Games who spoke about the importance of soft launch in modern gaming. This is when games are released in a limited number of territories to allow developers to gather feedback from active players and make constant improvements. But, over the last decade, we've seen an increasing amount of games living in a constant state of ongoing development in soft launch. When is a game truly released? Many years ago it was simply when the game became publicly available, or when it hit version 1.0.
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